Meet Dr. Zeke Zekoff

The appointment ends. The questions don't.

After more than four decades in veterinary medicine, Dr. Zekoff kept hearing the same questions from friends, neighbors, and relatives after their own veterinary visits: What does this result mean? What should I ask next? How do I think through the choices in front of me?

Paw Reassure was created to give pet parents time, context, and a second set of experienced eyes. Families can share existing records, laboratory results, photographs, or videos and receive thoughtful educational guidance that helps them understand the information and prepare for a productive conversation with the veterinarian caring for their pet.

Dr. Zekoff spent decades leading his own clinic in Blue Ash, Ohio, and testified before the Ohio legislature on veterinary telemedicine. Paw Reassure carries that experience forward without stepping between families and the veterinarians they already trust.

For more than four decades, Dr. Zekoff has also worked with animal welfare groups, supporting rescues and shelters in the communities he serves. Sixteen years ago he founded and continues to lead the United Pet Fund, a community resource provider that builds business partnerships to assist animal rescues and shelters throughout the Midwest. That same commitment to helping families and animals is at the heart of Paw Reassure.